Email marketing is an extremely cost-effective way to communicate with prospective and existing customers. The key objective of email marketing for most businesses is to create “brand awareness”. Other major benefits of email marketing include new customer acquisition and customer retention.

Quick Email Marketing Statistics

• An average Indian marketer allots 6% of the total marketing budget to email marketing
• An average of two out of every three brands undertake email marketing
• 71% of businesses plan email campaigns on a weekly, monthly and quarterly basis